Da suposta transformação digital ao risco do controle social: a digitalização das assembleias gerais virtuais das cooperativas brasileiras

Cinthia Obladen de Almendra Freitas; Leonardo Rafael de Souza; Oksandro Osdival Gonçalves

Authors

Cinthia Obladen de Almendra Freitas Pontifícia Universidade Católica do Paraná (PUCPR)
Leonardo Rafael de Souza Pontifícia Universidade Católica do Paraná (PUCPR)
Oksandro Osdival Gonçalves Pontifícia Universidade Católica do Paraná (PUCPR)

Keywords:

Companies, New Technologies, Cooperatives, General Assemblies, Digital Transformation

Abstract

The paradigm of technological, digital transformation altered the structure of capitalism and fostered a new perspective on social interactions, now based on the information society. Although new innovative concepts need to be understood, often they are not due to semantic and epistemological mistakes that relativize the importance of digital transformation and put the continuity of organizations at risk. Based on the inductive method, structured in bibliographic and documentary research, this article analyzes how a lack of understanding of the expressions digitization, digitalization and digital transformation in general assemblies of cooperatives led their managers to believe that the digitization of assembly acts represents a complete digital transformation. This mistake puts cooperative participatory democracy at risk through the growth, through digital modulation, in social controls already practiced in many face-to-face assembly meetings. The digitization that occurred in the general assemblies of Brazilian cooperatives, accelerated by the COVID-19 pandemic and admitted in Brazilian law, seems positive, but should be understood only as a first step in a digital transformation based on the exercise of participatory democracy as a value and towards integration through open and fluid debate as a principle.

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