O Pionerismo do Jornal The New York Times em Conteúdos Multimídia e a Inovação a partir do Laboratório de Inovação NYTLabs

Abstract

This article seeks to expose the trajectory of The New York Times on the internet, from the beginning of its first web presence, from the test version of the site to the first multimedia content produced by the Times. In addition to an introduction to the start of its activities on the Internet, it will also look at its innovation research with the NYTLabs laboratory, which brought prototypes and anticipated trends in the technology and communications market. Using the qualitative method, the site of the research laboratory was analyzed and through bibliographic content in academic sites and articles, the research can present the beginning of the activities of the Times and understand the actions for the future.